There’s something about North Norfolk that induces instant relaxation. A playground for life’s simpler pleasures perched on England’s eastern edge, it’s a world away from modern metropolitan life.

In-the-know urban escapees have been coming here for years, enjoying the space, freedom and fresh sea air of the ‘Champagne Coast’. It’s achingly beautiful, but not in a cutesy, crowd-pulling way (yes, we mean you, Cornwall). North Norfolk is lower key than that, but no less alluring – it’s brisk walks through windswept dunes, crab fishing in uncrowded harbours, seal spotting, bird-watching and big country houses with deer roaming free through the grounds. But it’s also smart boutiques, sensational seafood and just a smattering of good, old-fashioned seaside fun.

For things to do in Norfolk, including some of its best beaches, look no further than this line-up of Harper hotspots – places and pastimes we love. We hope you will, too.